Roots first began collaborating with Drake at the suggestion of of Matthew Budman, ebay Canada Goose son of Roots co-founder Michael Budman. „Matthew is a friend of Drake’s, who’s long been a fan of Roots and often wore Roots items on tour and in other public settings,“ explains Robert Sarner, Roots director of communication and public affairs. The collaboration between the Canadian rapper and the Canadian brand carried on. At the end of February 2015, OVO released yet another Roots varsity jacket. The all-black leather letterman featured a patch of the Canadian and American flags on the left arm and an „O“ stiched on the front and „OCTOBER“ on the back. Only 50 of them were made and were sold at the OVO flagship in Toronto, which opened in December 2014. Drake and Roots sold a similar jacket—in navy blue with brown leather sleeves—seven months later.
This past February, they released the pink varsity Drake wore at a Toronto Raptors game. According to Sarner, Drake and his team were always drawn to re-mixing Roots‘ varsity jacket. When asked what it’s meant to work with the hometown hero, Sarner’s answer was straight forward: „In a word, amazing. We greatly admire Drake for his music and for how he’s such an incredible ambassador for Toronto. His passion for the city has had a hugely positive impact in Canada and internationally.“Drake and camp have been steadily pushing their OVO brand through their own collections and collaborations with the likes of Canada Goose, Jordan, and even the Toronto Raptors. They’ve certainly come a long way from the July 2011 release—and those that followed—and show no signs of slowing down.
When asked if we can expect another OVO and Roots collaboration, Sarner was hopeful. „Based on the success of our collaborations with Drake so far, and the excellent relationship that exists between him and Roots, it’s safe to say there will be other projects together in the future.“Now, if they’ll only release that custom brown varsity Drake rocked to Kanye West’s Yeezy Season 2 presentation we’d be good.Wings + Horns has been going all out for its 10-year anniversary celebration. After releasing a limited-edition boot with Danner and a murdered-out accessories capsule with Porter, the Vancouver-based menswear brand has just released a next-level winter coat made in collaboration with Canada Goose.