This past weekend, Toronto hosted the 2016 NBA All-Star Game—the first time the event was held outside of the United States. To celebrate, Canada Goose created two limited-edition parkas just for the players.“It’s the first year ever that the All-Star Game is outside of the United States. It’s the first time it’s in Toronto. We’re a cold city, we make cold-weather products. I personally love basketball. We were like, ‚Wouldn’t it be great if the best basketball players in the world came to play here and we, on behalf of all Canadians, could keep them warm?'“ says Canada Goose CEO Dani Reiss.The Macmillan parka—new this season—was designed in a Carbon Camo for the Eastern Conference All-Stars and in a Classic Camo for the Western All-Stars. Each jacket featured a special embroidered congratulatory note from Canada Goose on the inside plus the 2016 All-Star patch on the arm.
The parkas became a must-have this weekend, especially with the subfreezing temperatures in Toronto. „The weather gods conspired with us to make it the perfect sponsorship,“ he says, laughing.Only NBA All-Star players received the custom jackets, but the Macmillan is available in the same Classic Camo online right now. So, how can Canada Goose continue to stand out? Here’s one answer: This month, they’re releasing high-profile collaborations with Opening Ceremony and Vetements. Both collections take familiar styles of jackets and reimagine them through the partner brand’s own lens.
Opening Ceremony first unveiled its project with Canada Goose (available Nov. 17) during its New York Fashion Week presentation, called “Pageant of the People.” Known for its out-of-the-box ideas and designs, Opening Ceremony presented the Chilliwack and Langford jackets ($1295) in an all-silk paisley pattern. Yes, silk. And yes, it’s as luxe and soft as it sounds.For Vetements’ part, the high-fashion label debuted its jackets (out Nov. 21) at its Spring/Summer 2017 runway show in Paris. Designer Demna Gvasalia remixed Canada Goose’s Snow Mantra ($2750) and Macmillan ($2750) styles in, well, Vetements fashion. The outerwear reversible and…oversized.