It has since remained a mainstay of cold-weather gear in cities around the US and the world. Sales have increased dramatically, rising from $3 million in 2001 to $200 million in 2014,according to Entrepreneur. In 2016, Boston University faced an epidemic of thefts of the premium down.Canada Goose was recently forced to opened a larger factory in Winnipeg, Canada and another in Scarborough, Canada, to aid in production. The federal government of Canada has since certified the company as producing 6% of all cut-and-sew manufacturing in the entire country. A majority stock purchase by Bain Capital for $250 million is 2013 has fueled the company’s rapid growth, which they predicted would surpass $300 by the end of 2015.
Bain has supercharged the company’s marketing efforts, which had never really existed before, including an advertisement series called „Out There“ with filmmaker Paul Haggis, showcasing the true stories of Canada Goose’s most extreme wearers, including Skreslet, the first Canadian to climb Mt. Everest, and Paddy Doyle, the first pilot to land a plane on an ice flow.For its next act after its IPO, Canada Goose’s SEC filing indicates the company may look to move into categories beyond outerwear.“Consumer surveys conducted on our behalf indicate that our customers are looking for additional Canada Goose products, particularly in key categories such as knitwear, fleece, footwear, travel gear, and bedding,“ the company wrote.
Canada Goose may be preparing for an IPO as soon as 2017,according to reports.The Canadian sportswear company, which may be worth up to $2 billion, is known for its pricey winter jackets often seen on the backs of celebrities and movie stars filmed in cold climates.In recent years, they’ve found their way to the streets of major cities. The red, white, and blue patch is unmistakable.If you ask the owners of these jackets — which typically retail between $600 and $800 — why they own one, they will reply simply and matter-of-factly: they are the warmest jacket you can buy.Indeed, parkas made by the company had become standard issue for scientists at Antarctica’s McMurdo Station, have kept Iditarod racer Lance Mackey warm, and even helped Laurie Skreslet become the first Canadian to summit Mt. Everest.